Car magnets, when designed and produced right, can be an amazing advertising tool for your business. Creating the perfect magnetic signs may seem like a daunting task, but here are some helpful tips to make the job easier for you and your business:
1) Keep it simple. A lot of businesses make the mistake of cramming as much info about their company as possible on their car magnets. This actually makes your car magnet more difficult to read and therefore potential customers are less likely to read it. The best way to get your information across on a car magnet is to keep it simple. Your company’s name, phone number, website and one or two services provided is all you need. Most potential customers will Google your company later to find out more about your business anyway.
2) Use full color graphics. With car magnets, your target audience has approximately four seconds to see and read your sign, if you’re lucky. Full color graphics help your car magnet stand out and catch the eye of those nearby, and will get the message across to potential customers more effectively. For example, a beautiful full color image of cupcakes and other baked goods will quickly tell potential customers you own a bakery and is much better than listing them out.
3) File Size Matters! The logo or image that looked so great on your business card might not be large enough in size or high enough quality to look as good when it’s blown up to fit on a car magnet. Unless you have a high resolution photo or your logo/image in vector format, your file will look pixilated or distorted when enlarged. Save yourself some time and money by looking at the image on your computer zoomed in 200%-800%. If it doesn’t look so good, then it probably not won’t when it’s blown up to be printed as a magnetic sign either.
4) Measure! Measure! Measure! Car magnets come in a couple standard sizes. You may want your message as large as possible but the large magnet might be way too large for your car. Before you go online and order car magnets that won’t fit, take the time to measure your vehicle!
You must also keep in mind that the car magnets go on the parts of your car that are flat and won’t go over bevels or molding. If your car is made of fiberglass you won’t have be able to use magnetic car signs. Vinyl decals or lettering will work on fiberglass.
Let the professionals at Signs & More help you design and create your car magnets today! For more info visit our website at www.signsandmoremi.com.