Your signage is your first impression to potential customers. Getting your signage wrong or neglecting it can really hurt your business. The tips below will help you prevent the most common signage mistakes.
Does your sign represent your brand?
You will never get a second chance to make a first impression. Is your signage making an impression that’s worth remembering? Your business storefront is what the majority of potential new customers will base their first impressions on. Needless to say, this is not an area you want to cut corners on!
To determine if your sign optimally represents your brand, you must first ask yourself a few basic questions. Is the design and text on your current signage consistent with your brand image? To put this simply, your signage should have virtually the same look as your website, business cards and other marketing materials – same colors, fonts, and design elements. This will create brand recognition, meaning that your customers/potential customers will see your sign and instantly know it’s your company.
You also need to ensure that your sign is highly visible, easy to read, and in good condition. A sign in bad condition will make potential customers think that you do not care about your business or that you aren’t doing well enough to fix or replace the sign.
The internet is bursting with examples of hilarious typos on signs that are photographed and uploaded for everyone to have a good laugh at. While these posts are pretty hilarious, the joke will only be on you if it happens to your sign. Any spelling and grammatical errors that slip by you or the printer at the proofing stage will ultimately reflect really poorly on your business– so make sure you triple check your sign for typos.
If you are incorporating an image into your signage, remember to use the right imagery and make sure it’s high enough in resolution so the image doesn’t appear pixelated or blurry. The lettering on your sign should be in proportion with the overall size of the sign and should be colors that contrast with your background color enough to be easily seen by someone driving by.
When used properly, neon signs and illuminated messages can be a very powerful marketing tool help your business to draw in new customers. Use them incorrectly or neglect needed maintenance to your neon or LED sign and it has just the exact opposite effect. A broken or flickering neon sign on display in your business is a message to customers that you don’t care much for looking after them either. Certain letters burning out may produce a message you don’t want to relay to your customers…
Imagine yourself as a new customer, walk past your business and stand back from a distance to see how others see you. Any broken signage make customers think that your business is tired and burnt out, have your signage repaired before that bad impression has the chance to become a reality.
Need help revamping your sign? Call the professionals at Signs & More today.