Monthly Archives: October 2013

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Carved Signs 101

Leverage the Power of 3-D Marketing

Whether you call them carved signs, dimensional signs or wooden signs; 3D signs are ideal for a wide variety of businesses. Whether you are looking to project a rustic image for your business, or wanting to find something that works within your town’s strict signage laws, dimensional signs create beautiful and professional brand that fits into any budget. Here are some great options when it comes to carved signs.

Carved signs are generally made using two methods:  Sandblasting and routing.  Both methods achieve the same look and cost the same.  So what is the difference between them?

With sandblasted signs, the text and graphics are raised.  They are created using a thick sheet of wood or other sign material such as extira or high density urethane.  The sign is then covered using a custom rubber sandblast stencil, then embossed up when the stencil is removed. The finished product is then painted.

In a routed sign, the text and graphics are engraved.  They start out the same as a sandblasted sign, with a thick piece of wooden or manufactured material.  The design is then programmed into a computer and the graphics and lettering are carved into the sign by a CNC router.

As already mentioned, there are a variety of options for materials to create carved signs.  This article will discuss two wooden options and two man made options.

Redwood Signs: Redwood is a rich red colored soft wood. Redwood has the advantage of being both naturally beautiful and durable. Redwood signs are less likely to split and warp than signs made of other woods. Where could you use a redwood sign? A craft boutique, a local restaurant, or a town park.

Cedar Signs: Cedar is a soft, light colored wood. Cedar signs last for a very long time and are naturally resistant to rotting. These signs are most beautiful when they highlight the natural color and texture of the wood. Where could you use a cedar sign? A resort or a campground are some examples.

High Density Urethane Signs: HDU signs, also known as signfoam, are a great way to achieve the texture and look of a wooden sign using synthetic materials. HDU won’t rot, warp, or split as it ages. This will keep your sign looking good for a long time. Where would you use HDU sign? A law firm, a golf course or a marina.

Extira Signs: These signs are made of a composite wood material. Extira signs are synthetic, waterproof, and resistant to rotting. They are specifically created for outdoor use, meaning that they will last last through all sorts of weather year in and year out. Where could you use an Extira sign? A retail outlet, a design agency or perhaps a government building.

Whether your 3D sign is routed or sandblasted, wooden, or synthetic, it’ll be sure to turn heads!

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Ten Tips To Maximize The Effectiveness Of Your Office Signs

The single best advertising investment is right in front of you.  Well, actually it’s just above your head…It’s the signs in your office.

Office signs can provide a great return on investment because you only have to pay for them once and they provide powerful on-premise marketing.  If you use the following ten tips, you are sure to create effective office signs for your business.

1. Location, location, location!  Before you buy, lease, or renew, evaluate how and where signs can work for your business.  Avoid locations where adequate signage is not available due to landlord or zoning restrictions.

2.  Identify all sign location options.  Think about all the possibilities for signage, there are usually several, whether mounted or freestanding.  Can vehicle or pedestrian traffic see your location from more than one direction or entrance? If not, they may have a hard time finding your business!

3.  Walk and drive the property.  Walk and drive up and down the street a few times, from all directions, both during the day and at night looking carefully at your present or prospective sign locations. This will give you a better perspective of how passersby will be viewing your potential  signage. Taking reference photos may also be helpful.

4. Plan for visibility and legibility. Your message needs to stand out among other signs and other surroundings.  Consider sign size and shape, letter height, font choice, lighting and placement carefully to make it easy for passersby to see and ready quickly during the day and at night.

5. Make a good first impression!  First impressions are important, especially in business. If all your public knows about you is based on seeing your sign as they drive by they will judge your business on your sign’s quality.  Esthetics, color choice and appropriate use of white space will help your sign to look professional.  Avoid putting too much information on your sign as it will be cluttered, more difficult to read and will scream unprofessional.

 6. Choose a benefit-driven message. This may come as a challenge, but the right message is where your sign makes money for the practice.  Choose a message that shows your customers how your services benefit them.  For example, if you prices always beat your competitor’s, then your sign’s message should state that.

7. Keep it short and simple.  A lengthy message cannot be read by someone walking or driving by your business.  Keep it to 1-3 words and answer this question:  What do you do that delivers value and happiness to your customers?  If you do many things, say what’s of interest to the majority of people, let them know what else you offer when they come in.

8. Use an experienced sign shop with fair pricing.  Make sure your sign shop has experience, good references and knows about compliance with regulations, building codes and will deliver and install the signage on time.

9. Consider a temporary banner.  Your new sign may take several weeks to be ready from conception to completion.  A temporary banner can attract attention and new customers if your office or business is open before your permanent sign is ready.

10. Explore secondary sign opportunities.  Can you provide “way finding” signs approaching the building or in the lobby, hallway, or elevator of your business?

Office signs can be a big investment, but they will pay for themselves in the long run.